new flexible & dynamic identity for BBV, the education for the visual
designer of the future. Flexible, cross-disciplinary, future-oriented. The
visual language of Visual Communication carries the idea of flexibility
and growth. The design consists of a flexible system, adaptable across
different media and formats. It responds to the context of Visual Design now
and for the future. A resilient typography, variable through motion design.
Resilience, the metaphor that balances visual language: from compressed to
stretched form, from trial and error in the design process, to elastic
transformation from concept to form.