VISUAL COMMUNICATION             Visual identity (logo design, posters, stationary, tabloid, tape, t-shirt & motion graphics), Individual project, 2019.

A new flexible & dynamic identity for BBV, the education for the visual designer of the future. Flexible, cross-disciplinary, future-oriented. The visual language of Visual Communication carries the idea of flexibility and growth. The design consists of a flexible system, adaptable across different media and formats. It responds to the context of Visual Design now and for the future. A resilient typography, variable through motion design. Resilience, the metaphor that balances visual language: from compressed to stretched form, from trial and error in the design process, to elastic transformation from concept to form.