TRANSLATIO IMITATIO AEMULATIO             Visual identity exhibition, LUCA School of Arts, Individual project, 2017.

Translatio, imitatio, aemulatio is a (fictive) retrospective exhibition in S.M.A.K. at Ghent. The visitor is challenged to look at Classicistic art in an analytical way. Artists tried to copy, imitate or transcend the classic example. Translatio, imitatio, aemulatio. These concepts have an increasing appreciation for the result. The design of this exhibition is based on the visual language of a classical temple. The temple was deconstructed into its basic forms. Each basic form was given a figure number by analogy with the first encyclopaedia. Through deconstruction and abstraction, the visual design also tries to achieve Aemulatio.