PIAS           Visual identity music label, LUCA School of Arts, Individual project, 2018.

For the 35th anniversary of PIAS in 2018, the Belgian record label PIAS is given a new visual identity. The idea of sound and recording sound, loud vs. quiet, the early years of PIAS and the idea of spreading music are key elements in developing a contemporary identity. MUSIC FIRST is the base line of PIAS. The recording of sound in perfect conditions is the core business of a record studio. Music first, and therefore, silence is key. The duality between loud and quiet is reflected in the design through contrast in color use, typography and graphic elements. The graphic elements are based on diagrams that are used for measuring sound.