PALOMA Visual identity, Paloma, Individual project, 2021.
Paloma is a new bar in Antwerp that offers quality beers and natural wines, unpretentious and accessible to everyone. Paloma, 'pigeon' in Spanish, is reflected in the design by integrating photographic (video) images of city pigeons. Like pigeons parade through the city, at their own pace, people find their way to Paloma. The logo and the vintage color palette makes you think of sunny carefree days with a drink in hand. In addition, there is a new alphabet, based on neon lighting. Like the night shop next door, but with an extra touch. Paloma, open from Thursday to Monday from 2 pm, until the owner decides to call it a day.