Visual identity & communication strategy (logo design, t-shirts, totebags, posters, label, stickers & motion graphics), In collaboration with
Duchi, Pleun Verhoofstad & Arne Verlinde, 2018.
NORMAAL is a charity campaign, which supports Te gek?! for De Warmste Week. Psychological
problems are easily ignored or looked down upon. With this campaign, we want to break the taboo. Nothing
is normal. Something becomes normal, because it is done by so many people that
it is no longer considered strange. Being normal is sensitive to trends. We set
the trend with a clothing line that shows that being different can also be
normal. Find DOE NORMAAL on Facebook or Instagram.