DOE NORMAAL             Visual identity & communication strategy (logo design, t-shirts, totebags, posters, label, stickers & motion graphics), In collaboration with Ellen Duchi, Pleun Verhoofstad & Arne Verlinde, 2018.

DOE NORMAAL is a charity campaign, which supports Te gek?! for De Warmste Week. Psychological problems are easily ignored or looked down upon. With this campaign, we want to break the taboo. Nothing is normal. Something becomes normal, because it is done by so many people that it is no longer considered strange. Being normal is sensitive to trends. We set the trend with a clothing line that shows that being different can also be normal. Find DOE NORMAAL on Facebook or Instagram.